A Surprising Tool To Help You PRE ROLL PACKAGING

Innovative packaging is an efficient tool that FMCG businesses can use to give their brands that all-important competitive edge. Products with outstanding shelf appeal have a larger chance of attracting the eye of consumers and encouraging them to consider to buy.

While food companies continue to review the buyer trends that affect purchasing behaviors, it’s important that they also examine global packaging trends, to build up successful strategies that enhance their product offerings while reducing costs. Finding the right link between consumer trends and packaging selection could determine the success or failure of a product line.

While successful packaging helps a product reach the pantry shelf in the first place, it’s the product itself that keeps it there. Attractive packaging may entice and secure the first-time purchase of something, but the consumer’s connection with the product will determine should they re-purchase the brand.Pre roll packagingThis is the reason food marketers and packaging managers today must ensure products and packaging strategies are aligned. Product and packaging development shouldn’t be conducted in isolation.

In recent years, the following consumer trends have forced manufacturers to re-think their packaging offerings. The firms that change and evolve with customers will succeed, as the brands that fail to change will become extinct.

Convenience

In a world starved for time, consumers crave convenience to lessen the time allocated to preparing meals, and innovative packaging can deliver what they want. A classic example of this can be seen in the success of pre-cut fresh produce in the Australian retail market, where individuals are prepared to pay more than double for packaged, hygienically washed and cut vegetables.

To aid this trend, packaging companies are continuing to build up specialized breathable packaging, to extend the shelf life of the meals it protects because the product passes along the supply chain from the farm to the consumer.

Microwavable meals were developed primarily for convenience, which came at the trouble of product freshness and-sometimes-taste. Several attempts have been made in recent years to improve the quality of ingredients found in these meals, yet challenges still exist. Customer feedback indicates that microwavable meals are an easy task to overcook, often do not cook evenly, and can dry during the reheating process.

Packaging technologists have driven the development of better ready-to-heat-and-eat solutions. Efforts to improve the cooking process have been made using different valve technologies that manage the distribution of steam and pressure round the food. This dynamic shift is enabling brands to supply convenience, quality and consistently well-prepared food, enabling premium positioning in the ready-to-eat market.

Variety

Consumers are demanding more variety, and this pressure has seen an explosion in SKU proliferation on the shelf. Selecting the most appropriate packaging is crucial to obtaining a balance between meeting consumer needs (the marketers’ goal) and achieving operational flexibility. Packaging managers are therefore revisiting packaging and decoration options to deliver the necessary outcomes.

One emerging trend is the idea of “late stage differentiation”, where decoration is brought in-house and applied at the point of filling. Thus giving food companies a lot more flexibility in meeting consumer demands for more SKUs and enables marketers to run more promotions with shorter notice. Additionally, there are opportunities to lessen inventory of pre-decorated containers, reduce obsolescent inventory and enhance the graphics and aesthetics of pre-printed containers. Two key technologies which have offered this breathing space to food companies are pressure-sensitive and roll-fed shrink labels.

Form and Graphics

“Just give me the reality so I can buy” is what consumers are saying nowadays. Simple packaging designs and graphics appear to be the “flavor of the month” and those companies that are heeding this trend are reaping the benefits. In the united kingdom, innovative retailer, Waitrose, used a plain, clear pressure-sensitive label with a simple print design to deliver outstanding shelf impact because of their pickle range. The packaging told consumers what they wished to find out about the contents, and the product was supplied in a convenient re-closable jar, so they could see the quality of the pickles through the glass.

In this example, an obvious label assures consumers that you’ll find nothing to hide and that everything you see is everything you get. Today, consumers want to see what they are purchasing, and innovative packaging and label combinations can perform this. The choice of graphics is equally important. Less glossy packaging and softer ink tones are being used to achieve the “natural” message and give a distinctive shelf appeal.

Age-neutral packaging

It is well documented that a lot of markets have an aging population, so it’s crucial to design packaging that’s age-neutral. Creators of packaging concepts need to align elements of their designs with the demands of this market segment. Graphics ought to be legible (this could mean using larger fonts); the packaging shape must be ergonomic; and functional aspects, such as for example easy-open and re-closure features, must be suitable for older people to use without difficulty.

“Green” movement

Consumers today are well educated about “green” foods and are very conscious of the impact of packaging on the environment. The momentum behind the “green” movement is building quickly and, being well alert to this, many food companies are already responding. Obviously, choosing “green” packaging means using recyclable or biodegradable packaging, and also reducing packaging, but it addittionally requires a review of the complete value chain and linking in with what consumers are asking for.

While the majority will concentrate on packaging alone to deliver sustainability, it is also vital that you consider how to deliver food and minimize its wastage, because the percentage of food waste inside our dumps far exceeds that of packaging. Instead of being based only on environmental impact, packaging choice has to be seen as a means of meeting consumer demand to lessen food wastage. In fact, it can play a crucial role, as innovative packaging technologists develop sustainable packaging solutions. Hence thinner films, lighter packaging containers, recyclable plastic and, recently, biodegradable packaging, are being deployed to ensure “green” is part of the overall product packaging story.

Many of these elements, and the amount to which a brand meets the requirements of their consumers, will determine the success or failure of something. While the graphics and shape of packaging play an important role in capturing the attention of consumers during the “moment of truth” at the supermarket shelf, the functional aspects of the package are necessary to giving the consumer a positive post-purchase experience. However, simply adding functionality isn’t enough. The packaging design needs to incorporate two key aspects: relevance to the product and delivery of consistent performance. For example, in case a package is promoted as re-closable, it must re-close easily and effectively, and its own performance should exceed the expectations of consumers.

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